![]() The site went dark in February 2016 when the CEO, Sam Glines, was asked to step down. The first, the Norse Attack Map was one of the most colorful, dramatic, and complete, and as a pioneer attracted a lot of attention and skepticism. In fact, the team that created their campaign had seen and considered adapting the older and much more comprehensive Norse Attack Map, which displayed worldwide cyberattacks, animated in real time.Ī number of online interactive maps track cyberattacks around the world. But they aren’t alone with an interest in visualizing cybercrime. The Hiscox Honeypot campaign was designed to initiate interest in their security offerings to small businesses. The second reason for the relative invisibility of cyberattacks has to do with the lack of reporting by companies and other organizations who choose not to alert the customers, citizens, or shareholders about issues they would rather deal with quietly. If a hacker can bypass your normal routing systems or mask their instruction flows from your software, you can be clueless. First, the electronic interchanges are, initially, as invisible as the radio waves passing in the air everywhere. There are two reasons why computer crime and mischief often remain invisible. Olivia Hendricks, Hiscox’s head of marketing explained in a public statement that the campaign is designed to make “small businesses more aware of the very real threat that cybercrime poses and challenging the belief that cyber criminals only target larger organisations.” Hendricks added they were “genuinely astounded by the number of attacks.” Average per day during testing was an unsettling 23,000 flashing dots. The headline on the poster, “Every Pulsing Dot Represents a Live Cyberattack,” flashes a dot/pixel in the word “ cyberattack” for each attack caught by the honey pots.Īt launch, February 19, 2018, the company announced that the highest number captured in the pretests, before the servers went live online, was 61,805 in one 24-hour period. Three of these server/traps were set up by Hiscox for their poster campaign. ![]() The name comes from the kind of servers that are set up inside an organization to attract and record attempts by hackers to steal information, plant malware, or even shut down the site. Created by Hiscox Insurance, the signs were called Honeypot Posters. ![]()
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